𝘓𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘤𝘢𝘵𝘤𝘩 𝘵𝘩𝘦 𝘦𝘺𝘦 𝘰𝘧 𝘣𝘳𝘢𝘯𝘥𝘴 𝘺𝘰𝘶 𝘭𝘰𝘷𝘦 𝘧𝘰𝘳 𝘱𝘢𝘪𝘥 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴? 𝘓𝘦𝘵’𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘪𝘴 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘦𝘥 𝘵𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘵𝘩𝘦 𝘦𝘺𝘦 𝘰𝘧 𝘣𝘳𝘢𝘯𝘥𝘴 𝘈𝘕𝘋 𝘱𝘳𝘰𝘥𝘶𝘤𝘦 𝘩𝘪𝘨𝘩 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘳𝘢𝘵𝘦𝘴. 𝘉𝘶𝘵 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵𝘭𝘺 – 𝘭𝘦𝘵’𝘴 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘦 𝘺𝘰𝘶𝘳 𝘨𝘳𝘢𝘮!
𝐑𝐞𝐚𝐝𝐲. 𝐒𝐞𝐭. 𝐆𝐑𝐎𝗪.
𝟏. 𝐁𝐢𝐨: Does your bio reflect what you represents as a brand? Location, links to other resources or platforms?Also, don’t forget to have your name listed! Believe it or not most people forget this tiny tip. You want to be as searchable as possible. Ex: Youtube, blog, website
𝟐. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: How does your feed look? Does it represent your niche? If a food brand is looking to work with an influencer they are gonna want to pair up with someone who posts about food! Same with fashion, travel, and health! Make sure your feed is in line with the market you wish to represent.
𝟑. 𝐒𝐭𝐨𝐫𝐢𝐞𝐬: USE STORIES and go live! Most brands use this as a way to see how you communicate to your audience in a live setting to promote products and services. Pro tip: save all of your stories and analytics for recaps and future brand outreach. These metrics are very important!
𝟒. 𝐂𝐚𝐩𝐭𝐢𝐨𝐧𝐬: VALUE is the name of the game here. Make sure you are curating a connection and solving a problem for your audience enticing them to purchase. When working with major brands it is crucial to run your copy and content by the team for approval. You want to make sure you are representing yourself and the brand to the fullest! Most companies will help you co-write a post for your feed. Make sure you’ve got all the proper hashtags and handles listed.
𝟓. 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Quality over quantity here! If you have 20k followers, but your posts only get about 100-300 likes brands will see that as a major red flag and will be hesitant to work with you. Make sure you have an engaged audience and if you don’t get to building one! 🔥
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If you could work with any major brand who would it be?!