But for real though, this world has been crazy lately. People are losing jobs, getting laid off, small businesses are closing. Ah! It’s so stressful, but you know which ones are NOT feeling the pains of the rona?
The ones that are ONLINE! 👩💻
It may seem that the world is coming to a halt, but you’re looking at it all wrong love! You need to pivot your business model online so it’s not only sustainable, but THRIVING.
Now is THE time to get your skills out in to the internet world and if you think you’re business can’t make this happen I’ll tell you 3 reasons as to why IT can. 👏👏👏
𝐎𝐰𝐧 𝐚 𝐠𝐲𝐦? Cool, start online coaching. Online trainers and coaches make a stupid amount of money and it’s all thanks to the quarantine 15. 🍑
𝐋𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐝𝐞𝐬𝐢𝐠𝐧 𝐣𝐨𝐛? Sweet, start selling brand templates and style guides through an online shop. Sell these at $400 a pop and you’ve already gained back your ROI on your domain and web hosting costs.
𝐋𝐨𝐬𝐢𝐧𝐠 𝐩𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬? No problem, build out presets, sell your prints, or create your own photography course on how to edit and shoot. (𝐘𝐨𝐮 𝐜𝐚𝐧 𝐬𝐞𝐥𝐥 𝐭𝐡𝐢𝐬 𝐜𝐨𝐮𝐫𝐬𝐞 𝐟𝐨𝐫 𝐀𝐓 𝐋𝐄𝐀𝐒𝐓 𝟏𝐤) Now you get to buy a new camera. 📸
𝐁𝐎𝐎 𝐘𝐀! I just made you money honey. 💰 Don’t let this process scare you. I’ve got all the answers in my FREE webinar that I just released on the 5 steps you need to now right freaking now to get your skill sets online. https://linktr.ee/cassiethegypsy_
You have to adapt to succeed in any environment. So, what are you gonna do about it?
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐠𝐫𝐨𝐰𝐞𝐫 𝐨𝐫 𝐚 𝐬𝐡𝐨𝐰-𝐞𝐫? 🙌📏 (𝘐 𝘭𝘦𝘨𝘪𝘵 𝘩𝘢𝘥 𝘵𝘰 𝘢𝘴𝘬 𝘮𝘺 𝘣𝘧 𝘸𝘩𝘪𝘤𝘩 𝘰𝘯𝘦 𝘸𝘢𝘴 𝘣𝘦𝘵𝘵𝘦𝘳. 𝘩𝘢𝘩𝘢 ) But that’s besides the point… All 🍆 jokes a side. For real, girl. Let’s talk about this. When was the last time you INVESTED in your growth? If you haven’t guess what? You have nothing to show for it! Babe, stop doing this to yourself! You CAN have everything you’ve ever wanted. You CAN have the house, the car, the life that you want. You know why? Because it’s up to you, love. Your future is entirely in your hands. So please don’t let another day pass without pursuing your passions. You deserve so much more and I’m going to make sure you get it. BCM is rolling out next week and I created this program for women just like me. 𝐓𝐡𝐞 𝐨𝐧𝐞𝐬 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐬𝐢𝐜𝐤 𝐚𝐧𝐝 𝐭𝐢𝐫𝐞𝐝 𝐨𝐟 𝐛𝐞𝐢𝐧𝐠 𝐬𝐢𝐜𝐤 𝐚𝐧𝐝 𝐓𝐈𝐑𝐄𝐃! You can be successful without being overworked and while creating your soul aligned business. We’re going to make it happen. Because, I won’t let you go another day not believing in yourself. 𝘠𝘢 𝘩𝘦𝘢𝘳𝘥!? 𝐘𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐟𝐚𝐧, – 𝘊𝘢𝘴𝘴𝘪𝘦 𝘹𝘰𝘹𝘰
𝘓𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘤𝘢𝘵𝘤𝘩 𝘵𝘩𝘦 𝘦𝘺𝘦 𝘰𝘧 𝘣𝘳𝘢𝘯𝘥𝘴 𝘺𝘰𝘶 𝘭𝘰𝘷𝘦 𝘧𝘰𝘳 𝘱𝘢𝘪𝘥 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴? 𝘓𝘦𝘵’𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘪𝘴 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘦𝘥 𝘵𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘵𝘩𝘦 𝘦𝘺𝘦 𝘰𝘧 𝘣𝘳𝘢𝘯𝘥𝘴 𝘈𝘕𝘋 𝘱𝘳𝘰𝘥𝘶𝘤𝘦 𝘩𝘪𝘨𝘩 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘳𝘢𝘵𝘦𝘴. 𝘉𝘶𝘵 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵𝘭𝘺 – 𝘭𝘦𝘵’𝘴 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘦 𝘺𝘰𝘶𝘳 𝘨𝘳𝘢𝘮! 𝐑𝐞𝐚𝐝𝐲. 𝐒𝐞𝐭. 𝐆𝐑𝐎𝗪. 𝟏. 𝐁𝐢𝐨: Does your bio reflect what you represents as a brand? Location, links to other resources or platforms?Also, don’t forget to have your name listed! Believe it or not most people forget this tiny tip. You want to be as searchable as possible. Ex: Youtube, blog, website 𝟐. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: How does your feed look? Does it represent your niche? If a food brand is looking to work with an influencer they are gonna want to pair up with someone who posts about food! Same with fashion, travel, and health! Make sure your feed is in line with the market you wish to represent. 𝟑. 𝐒𝐭𝐨𝐫𝐢𝐞𝐬: USE STORIES and go live! Most brands use this as a way to see how you communicate to your audience in a live setting to promote products and services. Pro tip: save all of your stories and analytics for recaps and future brand outreach. These metrics are very important! 𝟒. 𝐂𝐚𝐩𝐭𝐢𝐨𝐧𝐬: VALUE is the name of the game here. Make sure you are curating a connection and solving a problem for your audience enticing them to purchase. When working with major brands it is crucial to run your copy and content by the team for approval. You want to make sure you are representing yourself and the brand to the fullest! Most companies will help you co-write a post for your feed. Make sure you’ve got all the proper hashtags and handles listed. 𝟓. 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Quality over quantity here! If you have 20k followers, but your posts only get about 100-300 likes brands will see that as a major red flag and will be hesitant to work with you. Make sure you have an engaged audience and if you don’t get to building one! 🔥 . . If you could work with any major brand who would it be?!
This goes out to all my service based entrepreneurs.
Are you looking to expand your product suite?
Save this post to help you ramp up your program design.
It all starts right here:
The theme is the overall area people want help with or want to change.
The outcome is the promise of what people can achieve by following your program. It taps into the issues that drive their reasons for wanting to take the program in the first place. Use what you uncovered in your research about what your target audience is struggling with.
Take time to write your specific outcome as it’s one of the hardest parts of planning any product or program.
Here’s an example to illustrate:
𝐓𝐇𝐄𝐌𝐄: Start a Lifestyle Business
𝐎𝐔𝐓𝐂𝐎𝐌𝐄: Achieve the lifestyle you’ve been yearning for by creating a business that produces the income you need while giving you the flexibility to do what you want.
Alright, now that you know who you want to serve and you know you can help them you can knock these two steps out in no time!
𝐈𝐟 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐬𝐭𝐚𝐫𝐭 𝐀𝐍𝐘 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞!? Mine would be a dive shop or a coral reef farm. (ONE DAY BABY!)
PS – My FREE IG Growth Guide is only free for TWO more weeks. If you haven’t gotten your copy yet now’s the time! Check out the link in my bio on my insta: @cassiethegypsy_
𝐀𝐥𝐫𝐢𝐠𝐡𝐭, 𝐬𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐢𝐝𝐞𝐚 𝐟𝐨𝐫 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 𝐍𝐨𝐰 𝐰𝐡𝐚𝐭? It’s pretty intimidating right? You have the drive, the passion, and the idea but no idea how to even begin to run an online business or where the hell to start.
Sometimes all you need is a little 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 and 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 to get you that first sale and girl, you’re about to be UNSTOPPABLE. You’ve done the hardest part. 𝐘𝐨𝐮 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐝𝐨. So here’s whats next:
1. Establish your WHY
2. Define your target audience and outcome (Niche, plz!)
3. Outline your content/product launch
4. Build delivery and communication methods. (Marketing BABY!)
5. Test your market – Does my ideal audience even NEED this product?
6. Work with a mentor or coach to help you properly set up systems and strategies to scale your business. 𝐃𝐨𝐧’𝐭 𝐝𝐨 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝 𝐩𝐚𝐫𝐭 𝐚𝐥𝐨𝐧𝐞!
I’m working on something AMAZING that YOU have been asking for to help you get from A-B in just a few weeks. I can’t wait to release the final product. Eeeek! But trust me, it’s not going to be for the faint of heart. It’s for serious #bossbabes only!
Make sure you follow me on Instagram for program release dates: @cassiethegypsy_
Alright, so you have been posting here and there on your social media…. you get some likes and comments, but not the spike you were expecting.
Creating content doesn’t have to be that one thing that drives you mad. Most online entrepreneurs get too hung up on the aesthetics and tend to forget about the message. But most importantly you want content that CONVERTS.
Incorporate these engagement tactics in your weekly content calendar and I promise you will see almost instant results.
1. Ask Questions: Keep an open dialogue on your feed about the industry you are in. For example: If you are an online course creator ask your audience questions relating to your program and their achievements.
2. Set Challenges: People NEED accountability and goals. Run a 7 day challenge for your followers that falls within your niche. Ex: Fitness Coach: 7-day boot camp, Manifestation Coach: 7-day money manifestation challenge. The possibilities are endless. Try running these on your story or in your online FB community group.
3. Run contests & Giveaways: This one right here is probably my favorite. Collaborations are KEY in getting your brand more visibility and plus, who doesn’t love a good give away? Partner up with a local small business and cross promote. Ex: Ask your followers to tag, like, and follow both accounts to be entered gaining your account and your collab buddy more visibility. DOUBLE WHAMMY. (Track these analytics to use as leverage for future co-branded opportunities)
4. Post Regular Content: No one likes to be ghosted and that includes your followers. If this process stressed you out get a social media scheduler and dedicate one hour a week to planning, writing, and scheduling content so you can set it and forget it!
If you found this helpful check out my IG Growth Guide located in my Instagram Bio FOR FREE. It’s packed with loads of helpful content to increase your engagement and following. Don’t forget to follow me for more content and tag me @cassiethegypsy_
𝐈 𝐅𝐎𝐑𝐆𝐈𝐕𝐄 𝐘𝐎𝐔. 𝐈’𝐌 𝐒𝐎𝐑𝐑𝐘. 𝐓𝐇𝐀𝐍𝐊 𝐘𝐎𝐔. 𝐈 𝐋𝐎𝐕𝐄 𝐘𝐎𝐔. I had no idea how much the Ho’oponopono healing prayer would change my life. I remember the first time I ever heard of this wonderful phrase. I was at an ecstatic dance class that @chelsaezirna led. I was so full of anger. Nothing in my life felt like it was lining up. I had just left my marriage and felt like the universe was out to get me. But I knew one thing… I was ready to let TF go. This negative energy was not serving me in anyway. During the class I remember I started dancing so hard I started crying. It was the emotion leaving my body and it felt so amazing. After the class, I felt called to tell chelsae the amazing therapy she just provided for me. It was then she asked me to place my hand on my heart and repeat: 𝘐 𝘧𝘰𝘳𝘨𝘪𝘷𝘦 𝘺𝘰𝘶. 𝘐’𝘮 𝘴𝘰𝘳𝘳𝘺. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶. 𝘐 𝘭𝘰𝘷𝘦 𝘺𝘰𝘶. It was in that moment that I saw the life I wanted. The life I knew I could have. Do you ever wonder why the things we manifest aren’t showing up for us? You know what I’m talking about. The car. The job. The dream partner. MONEY. It’s typically because we are holding on to limiting beliefs or past trauma that we are not letting go of. How can the universe serve you if you are not serving yourself? Do me a favor, take out a pen and paper. Now right down 25 negative things that you have held on to. It can be as simple as not getting something as a child, forgiving your parents, a friend, sibling co-worker… it can even be someone that may have left this world before you were ready to let go of them.
𝐈 𝐟𝐨𝐫𝐠𝐢𝐯𝐞 𝐲𝐨𝐮: 𝘙𝘦𝘭𝘦𝘢𝘴𝘦 𝘵𝘩𝘪𝘴 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘢𝘯𝘥 𝘰𝘱𝘦𝘯 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘶𝘱 𝘵𝘰 𝘯𝘦𝘸 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝐈’𝐦 𝐬𝐨𝐫𝐫𝐲: 𝘐 𝘢𝘤𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘵𝘩𝘦 𝘴𝘪𝘵𝘶𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘐’𝘮 𝘴𝘰𝘳𝘳𝘺 𝘐 𝘩𝘦𝘭𝘥 𝘰𝘯 𝘵𝘰 𝘪𝘵 𝘧𝘰𝘳 𝘴𝘰 𝘭𝘰𝘯𝘨. 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮: 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘭𝘦𝘴𝘴𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘤𝘢𝘮𝘦 𝘸𝘪𝘵𝘩 𝘪𝘵. 𝐈 𝐥𝐨𝐯𝐞 𝐲𝐨𝐮: 𝘚𝘦𝘯𝘥𝘪𝘯𝘨 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘴𝘪𝘵𝘶𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘩𝘦𝘢𝘭. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘢𝘤𝘩𝘪𝘦𝘷𝘢𝘣𝘭𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘭𝘰𝘷𝘦. Got your list down? Now, place your hand over your heart. Read them out loud followed by the Ho’oponopono prayer. 𝐋𝐄𝐓 𝐓𝐇𝐈𝐒 𝐒𝐇𝐈𝐓 𝐆𝐎. Open yourself up to new and enlightened opportunities. The universe knows when we are not ready to handle more. Give this a try and let me know how it makes you feel!
Social media consumption is at an all time high and NOW more than ever is the time to grow your brand. Here are a couple of my favorite social media tips that I’ve used with my clients:
NARROW DOWN YOUR NICHE
Introduce yourself: Tell your story and why you are here. What should your new followers know about you and what’s going to GET people to follow you? Revise your bio to match your niche. (Keep it short and sweet)
Tell a story with your captions: Everyone is looking for a solution to a problem now is the time to help them out. This is how you attract higher engagement due to authenticity and trust from your audience.
Knowledge is power: Offer free tips, webinars, e-books, or any content of value that you think your followers are looking for.
Talk to people: Reach out to 20-30 NEW people a day. Don’t sell them on anything. Just simply engage in conversation and build trust for future conversions. Also, DM your industry idols – you never know what opportunities can arise.
Write captions first: Yes, content is king but don’t get lost in it. If you struggle with perfectionism this will save you so much time. Put some pen to paper and figure out your message the content will come out on its own. I also ALWAYS recommend making mood boards to inspo, then present them visually.
Show your process: Aspiring brands and content creators LOVE seeing how the job is done. #BTS shots are so important in teaching, but also in building trust. TRANSPARENCY.
Ask for Action: Ask your followers what they want in life. Utilize polls and questions to see how you can better serve your audience. Not only does this help build your organic engagement, but also it gives you a chance to see what content your followers are looking for from you.
Use your stories to communicate: Stories are great for getting more information out to your users. Voice and video messages are the best way to build trust and connections with your followers.
SHOW UP : People follow you for a reason. Make sure you are showing your face on your story at least once a day. This builds trust in your audience that you are a real person. They are following YOU for a reason.
As always I hope this was helpful. Try them out and let me know what progress you see on your instagram. Don’t forget to follow me on IG: @cassiethegypsy_
I’ll be the first to tell you that I use to be the queen of burnout. We’ve all fallen into the burnout cycle at some point in our adult life. Whether it is work or school it’s a circle that most of us don’t want to repeat. You know exactly what I’m talking about. You’re over worked, you aren’t sleeping, not eating, not drinking enough water, you’re stressed, anxious, unhappy, unmotivated, your relationships and family time are suffering; your immune system starts crashing. I’ll never forget running around with one phone to my ear while the other was in my hand, working for 24 hours straight on a project or an event, and even having to sleep in my office because it just made no sense to drive home when I had to be back at work early in the morning. I did this for THREE YEARS, and guess that happened? I was sick all the time, developed crippling anxiety, irritable, I gained weight, and was just flat out unhappy. It did not get my anywhere.
When I got laid off from my position due to the corona pandemic, I called my parents crying, panicking not know what I was going to do because I poured my whole life into my work and I was scared I lost my identity because I never built a life for myself. But guess what? They were so happy. All of my friends and family were so stoked that they were going to get to see me on a regular basis again. No more missing birthdays, holidays, weddings. I WAS FREE. Time & time again, I used to tell my team – if you’re no good to yourself, than you’re no good to anyone else.
Now read that again:
If you are no good to yourself, then you’re no good to anyone else.
I’ll admit, it took me a very long time, lots of sleepless nights, broken relationships, and even chronic illness to learn that lesson. WHICH IS WHY I’M NOT GOING TO LET YOU DO THE SAME. Here are the 5 stage of burnout to look out for:
The Honeymoon Phase – You just started your new job and you start taking on every little project you can. You’re creative, productive, you feel optimistic.
Onset Stress – Then it starts… some day’s start being harder than others. You can’t focus, you can’t sleep, you’re anxious, stop eating correctly and you start becoming unproductive and stop socializing.
Chronic Stress – Now it’s kicking up a notch. You’ve dropped all of your hobbies, your irritable, sex drive drops, you stop seeing your family, your immune system weakens and you start guzzling caffeine like it’s the fountain of youth.
Burnout – congratulations. You made it to stage 4. You are officially BURNOUT. Work is all you think and stress about. You doubt yourself, you start isolating yourself, develop chronic headaches, you’re neglecting yourself and appearance, and you’re just flat out unhappy. But you think this is the way it’s supposed to be when you are “successful”
Habitual Burnout- Its makes or break at this stage. Depression kicks in, mental fatigue, and chronic illness. You have two choices here: You can keep living life unhappy and miserable OR you can do something about it and live the life you WANT.
I will tell you right now. This is not how you are supposed to live. This lifestyle does not measure your success. I know this from experience. I made a promise to myself that I will never allow myself to fall into the burnout loop ever again. I will never allow a corporation to have my livelihood in their hands EVER AGAIN and neither should you. Which is why I have incorporated mindset coaching into my business development program. I want my clients to have a prosperous and abundant life doing something that THEY love. If you work with me I can promise you, you will never go through this again. SCOUTS HONNOR.
Make sure you follow me on Insta: @cassiethegypsy_
Like this blog post? Check out my e-course on how to start your own online business in just 90 days!
We’ve all been there. It’s that little voice in your head challenging you. Doubting you from taking the next steps to living a life that YOU DESERVE. THAT YOU CAN CREATE.
Do you have a vision of a dream life?
Do you have an idea that can help and serve others?
Do you have that devil on your shoulder, friend, family member, or co-worker doubting you?
If yes, it’s because those people are the ones that are scared. They are the ones that don’t think they are capable then projecting these insecurities on to you. This happens to me all the time. When I told everyone that I was starting my own company, trust me I had my fair share of haters. INCLUDING MYSELF. I had my moments of my ego showing up. Can I do this? Am I capable? Will people even want to work with me? THE ANSWER IS YES. I know I’m not alone here. If you have a gift or a solution… Why not share it with the world? Why not help others just like you going through the same struggles? I’m here to tell you that YOU CAN DO IT. If someone doubts you – ignore the smoke. It’s just a distraction. Implement your vision and get to work, because no one can tell your story better than you.
As a people pleaser, I quickly realized that I did not like being the face of my company because I was so used to putting others first that it almost felt wrong for me to show up as my authentic self, and because of that I almost quit. But once I realized that no one cares what I look like, no one cares what I’m wearing; they care about the content and value that I am providing. I was able to bounce back and love myself again. If you are an inspiring entrepreneur I invite you take the same approach. Don’t hold others back because of your own ego. Let go and let your light shine bright. We need you.
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